PJH Studios

Tag: social media

  • White House social media strategy

    Washington Post explores the new White House social media machine

    After years of working to undermine mainstream outlets and neutralize critical reporting, Trump’s allies are now pushing a parallel information universe of social media feeds and right-wing firebrands to sell the country on his expansionist approach to presidential power.

    For the Trump team, that has involved aggressively confronting critics like Gomez, not just to “reframe the narrative” but to drown them out, said Kaelan Dorr, a deputy assistant to the president who runs the digital team.

    Ghoulish behavior through propaganda.

  • The Zen of Social Media Marketing – Shama Kabani

    The Zen of Social Media Marketing by Shama Kabani

    primes people for how to use online social media, such as Facebook, Twitter, blogs and more. It’s mainly introductory, best suited for someone who’s new to social media. She takes old marketing strategies and shows how social media uses them online — attract, transform and convert.

    Kabani breaks down:

    • Websites, Blogs, and SEO (search engine optimization) – fresh, relevant content is where it’s at.
    • Facebook – more of a breakdown of the different parts of Facebook
    • Twitter – what it is, and how to have conversations
    • LinkedIn – professional networking online
    • Video – various video mediums online, more than just You Tube
    • Social media policies – you should spell out the rules of use

    She pulls out key learning points as Zen Moments. Each chapter contains relevant anecdotes from people who have applied the concepts, and the last part of the book tells of numerous case studies of how people used social media as a whole for success.

    Kabani knew this book would become dated, so she encourages people to go to her website for updated content… and enter a password to do so.

    If you’re digitally savvy, you can pass on this book. If you’re not, and need to get online, this will be a good start.