The Zen of Social Media Marketing by Shama Kabani
primes people for how to use online social media, such as Facebook, Twitter, blogs and more. It’s mainly introductory, best suited for someone who’s new to social media. She takes old marketing strategies and shows how social media uses them online — attract, transform and convert.
Kabani breaks down:
- Websites, Blogs, and SEO (search engine optimization) – fresh, relevant content is where it’s at.
- Facebook – more of a breakdown of the different parts of Facebook
- Twitter – what it is, and how to have conversations
- LinkedIn – professional networking online
- Video – various video mediums online, more than just You Tube
- Social media policies – you should spell out the rules of use
She pulls out key learning points as Zen Moments. Each chapter contains relevant anecdotes from people who have applied the concepts, and the last part of the book tells of numerous case studies of how people used social media as a whole for success.
Kabani knew this book would become dated, so she encourages people to go to her website for updated content… and enter a password to do so.
If you’re digitally savvy, you can pass on this book. If you’re not, and need to get online, this will be a good start.