PJH Studios

Category: Books

All things books, fiction, nonfiction, sci-fi, thriller, horror, comics, literary

  • The Zen of Social Media Marketing – Shama Kabani

    The Zen of Social Media Marketing by Shama Kabani

    primes people for how to use online social media, such as Facebook, Twitter, blogs and more. It’s mainly introductory, best suited for someone who’s new to social media. She takes old marketing strategies and shows how social media uses them online — attract, transform and convert.

    Kabani breaks down:

    • Websites, Blogs, and SEO (search engine optimization) – fresh, relevant content is where it’s at.
    • Facebook – more of a breakdown of the different parts of Facebook
    • Twitter – what it is, and how to have conversations
    • LinkedIn – professional networking online
    • Video – various video mediums online, more than just You Tube
    • Social media policies – you should spell out the rules of use

    She pulls out key learning points as Zen Moments. Each chapter contains relevant anecdotes from people who have applied the concepts, and the last part of the book tells of numerous case studies of how people used social media as a whole for success.

    Kabani knew this book would become dated, so she encourages people to go to her website for updated content… and enter a password to do so.

    If you’re digitally savvy, you can pass on this book. If you’re not, and need to get online, this will be a good start.

  • The Tao of Photography –

    Tao of Photography: Seeing Beyond Seeing by Philippe L. Gross, S.I. Shapiro applies Zen concepts to photography, interspersed with quotes and anecdotes from photographers that were well known for their visionary approach to what they took pictures of. Each section contains principles, applications of the principles and suggested assignments one can do to apply the principles.

    The biggest takeaways from the book are the principles of Great Understanding and Little Understanding. The former refers to the unconscious and receptive nature of self. In photography this applies to composition and feeling of the subject. Little Understanding focuses on the small and immediate, this being tools and equipment available to a photographer. You need both in photography. Often, photographers focus solely on gear and techniques that they forget to seek out something larger in their work.

    One way to seek something larger, to filter out unnecessary details, is to constantly discriminate to see the most basic, essential aspects of a photographic vision. Discriminating is not the same as being critical. You actively choose what is needed, not why it’s not needed.

    I’d definitely recommend this book to understand a different creative approach. The quotes from famous photographers and personal stories are insightful.

  • Ex-Heroes – Peter Cline

    “Ex-Heroes” (Peter Clines) tells of a world overrun by zombies, and individuals with super abilities take on a seemingly powerful zombie horde through the streets of Los Angeles.

    Led by Stealth, an intelligent and quick female hero, the heroes took shelter within a movie studio compound and provide protection to those they can take in. After a botched mission, the heroes suspect a rival gang is growing more powerful, and yet, the zombies begin acting with intelligence. They begin to believe certain events are related as 60,000 zombies gather and moan outside their compound.

    Ex-Heroes is a pulp amalgam of zombie, super hero and pop culture references. The writing is okay, and the plot moves well. Clines stops the story to intersperse first person origin accounts of how each hero came to be. Interesting, but the voice of the characters don’t seem to change.

    This is a fun book, good for a mindless read.

  • The Art of Non-Conformity

    The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World by Chris Guillebeau tells of how you can live the creative, purposeful life you want. His advice is pretty simple: get over your fear of failure, your fear of others’ expectations, and if you want it enough, you can find a way to make it work. Perhaps Nike said it best: Just do it.

    Guillebeau has some cool stories to provide insight, both personal and of those he’s met. The most important thing he believes is doing things and learning by experiences. Education and reading can provide ideas and insight, but they’re informational tools. You won’t know what works unless you do it.

  • Making ideas happen

    Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, written by Scott Belsky, keeps the principle that an idea and the belief in that a central, well conceived idea is the core of making things happen. The book is broken down into three sections with practical tips and anecdotes to organizing and executing, connecting with others (he calls it building a community) and leadership. The tone is confident and some times cerebral, but grounded with enough stories to visualize what he’s talking about. Those stories can apply to individuals, teams in a corporate environment or non-corporate environment.

    Organization and Execution
    In the first section, Belsky suggests that when you have an idea, keep focused on it and create actionable steps to build momentum and confidence. Prioritization and identifying what’s essential is key in the beginning. It’s easy to keep adding to the idea, but you’ve got to be critical and keep to what matters.

    Community
    Don’t be afraid to partner with others. Know yourself, particularly if you’re a Dreamer (someone who can think up ideas), a Doer (someone who can execute) or an Incrementalist (someone who can do both–these are rare, he says, and he compares them to polymaths). Share ideas with others to get feedback and refine the idea. Let people in to build something bigger than just an executed plan.

    Leadership
    Know what really motivates people when it comes to doing things–play and recognition. If someone is doing something that doesn’t feel like work, that the task or project engages someone enough, they’ll do amazing work. Recognition for hard work also motivates people. Be sure to know what skills compliment each other, and know when to have a devil’s advocate to restrain a project from overreaching.

  • Rock Gods – Forty Years of Rock Photography

    Rock Gods: Forty Years of Rock Photography by Robert M. Knight is a diverse collection of photos that span his entire career. He’s taken pictures of Jimi Hendrix, Led Zeppelin, Rolling Stones, Jeff Beck and many more.

    He focuses on lead guitarists, and his body of work shows that, especially with his live concert shots. Knight excels at the live concert photography. He says his approach is like a journalist or someone doing a documentary, where looking at the photos afterward they come to life in a more visceral way.

    In Rock Gods, he tells stories about some of his memorable shoots. Greeting Led Zeppelin in Hawaii as they walk off they plane carrying the master reels to Led Zeppelin II. Meeting Jeff Beck for the first time, after years of trying. And as he’s known for, being the last photographer to shoot Stevie Ray Vaughn.

    After paging through the book, I wanted more. More of his old concert shots, more of his more recent work. For photographers, viewing Knight’s work can tell a lot about composition and lighting–what worked, what moment created that visceral feeling you get from a concert photo.

  • Digital Masters by Nancy Brown

    Digital Masters: People Photography: Capturing Lifestyle for Art & Stock (A Lark Photography Book) by Nancy Brown is perfect for the Mom With A Camera crowd, who own a digital SLR and want to get into the portrait business. The tone of the book isn’t overly technical, and what technical aspects are mentioned are basic so that one can have a working understanding of equipment. Her tip of having a reflector for outdoor, sunny portraits will help a lot of people. For the most part, she focuses on the process and how to approach the shoots. The sample shots look like stock photos (which is one area she specializes in) of children or people in their 50s, 60s or 70s.

  • Dan Wells – Mr. Monster

    The second book of the I Am Not a Serial Killer series, Mr. Monster, begins shortly after the first.  John Wayne Clever still harbors feelings of a sociopath after killing the demon, Mr. Crowley.  John’s life seems to be copacetic for the moment, and improving with the growth of his relationship with Brooke as a high school girlfriend.  Yet, mysterious bodies begin to appear in random, public places, and John believes a second killer is amongst the town.  The last third of the book is between John and the killer with a unique twist that provides believable, psychological suspense.  There, John also battles his own inner demons.  The books subplots of John’s sister’s boyfriend, and Brooke tie in very well in the book’s final act.

  • Don’t Take My Picture – Craig Alesse

    Don’t Take My Picture by Craig Alesse is a good photography 101 for the family shutterbug who likes to take snapshots at all the family events, but get a little better at getting those shots. Topics covered include composition, lighting, group shots and how to put all these tools together to see a good shot. The writing is simple, casual and direct with very little photo jargon. The focus is understanding situations and when to click the shutter button.

  • Emma Donoghue – Room

    Room: A Novel, by Emma Donoghue, tells the story of a boy named Jack, who lived the first five years of his life in an isolated shed. The circumstances for his sheltered life stem from his mother being kidnapped and imprisoned and bearing the kidnapper’s child, Jack. Jack narrates the story in four acts: life in the room, events leading up to the eventual escape, the escape and initial adjustment and life thereafter.

    Life is the common thread throughout the four acts, and Donoghue uses language to capture the perceptive of an isolated five year old’s view of the world. Sometimes this works, and sometimes it stretches. The simple sentence structure and purposefully incorrect verb tense add to Jack’s proper naming of items within his Room–Rug, Bed, Toilet. At times Jack seems too perceptive or the innocent naivete wears thin, however, he remains an endearing character. Surprisingly, Jack describes his mother well, well enough for her character to be fully realized, and adults and infer the things Jack doesn’t know. Ma, as he calls her has done her best to educate Jack as if he received a normal upbringing.

    The first two acts are tense, with the question–how will they escape, while the last two acts tend to float along as Jack and Ma adjust to their new found freedom. Everything is new to Jack–rain, bees, the entire size of the world. Ma struggles to cope with how much she’s missed, and perhaps the weakest moment of the story is her interview with a TV reporter, where the reporter superficially pities her as a poor subject and questions whether Ma made the right choice in keeping Jack. The dialogue is thin to the point of caricature–the media is only there to exploit the hottest story. Other character interactions are shallow as well in the last act, particularly that of her father.

    Ultimately, the story is about Jack and his growth as his world explodes in a short period of time. Throughout, Donoghue keeps a light of hope on as she illuminates some dark corners.