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Sushi’s rise in the USA

Sushi’s popularity continues to grow.

Once a small niche of the seafood business, sushi is now the industry’s growth leader.

Most of that growth is not happening in $300-per-head omakase restaurants (though those are proliferating). It is happening in gas stations and big-box stores, bowling alleys and stadiums, U.S. Army commissaries and amusement parks.

Retail sushi, also called “deli sushi” because of its usual location in supermarkets, is one of the fastest-growing segments in supermarkets overall, according to Circana, a market research firm. In 2024, retail sushi was a $2.8 billion business, up 7 percent from 2023

PJH Studios artwork, Portrait of a sun

PJH Studios

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  • Sushi’s rise in the USA

    Sushi’s popularity continues to grow. Once a small niche of the seafood business, sushi is now the industry’s growth leader. Most of that growth is not happening in $300-per-head omakase restaurants (though those are proliferating). It is happening in gas stations and big-box stores, bowling alleys and stadiums, U.S. Army commissaries and amusement parks. Retail…

  • History as seen through in IKEA catalog

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  • Treat anxiety by microdosing LSD

    More research suggesting that LSD can treat anxiety based disorders. A rigorous new study finds that a single dose of LSD can ease anxiety and depression for months. The study involved 198 adults with generalized anxiety disorder, or GAD, a disabling form of anxiety that affects about 1 in 10 people over the course of…

  • Cheating at stone skimming championship

    Who knew you could cheat at stone skimming?

  • Paul Hubbard creator of the huddle

    In 1884, a deaf football player created the huddle. During a tight game in the fall of 1894, Paul Hubbard—quarterback for the Gallaudet University Bison, and known as “the Eel” for his canny maneuvers—made a simple move that changed sports forever: Concerned that his hand signs were tipping off his plans to the opposing defense,…

  • The consequences of reality collapsing

    Ted Gioia export the consequences of what happens when a shared reality, or a set of facts, is no longer reliable. Most discussions of this issue focus on the technology. I believe that’s a mistake. The real turmoil will take place in social cohesion and individual psychology. They will both fracture in a world where…

  • A history of cell phone ringtones as told by statistics

    Remember when people paid good money for a cell phone ringtone? In 2003, a Swedish animator created a 3D frog character to accompany “The Annoying Thing,” which caught the attention of ringtone maker Jamba!, who eventually combined “The Annoying Thing,” the 3D frog character, and the theme music from Beverly Hills Cop, rebranding this conceptual…

  • 250 Years of Delivering by Chris Ware

    This sheet of United States postal stamps, tell a story across four seasons. Creating by Chris Ware, it contains his iconic geometric illustration style.

  • Tunnel girl

    A northern Virginia woman, known on the Internet as “Tunnel Girl,” or Engineer Everything, is constructing a massive underground tunnel below her house. You’ll find her on TikTok detailing her process and journey.